I hear good ideas all the time. So many people have brilliant ideas. Whether it’s to make something better, a process easier, or a cool way of doing something. Ideas, are great, but alone are worthless. Execution, implementation, and action are what’s worth something. Whenever I hear about an awesome idea from someone, I get excited and want to talk about what the next step is too making it happen. This is where people’s jaws drop. Their tone changes from excitement to apprehensive as the reality sets in that their idea requires real work. It’s an illusion that you stumble upon a magically amazing idea and sell it off for lots of money to someone who does all the work.
Too often action isn’t taken. It feels good to think of how great an idea is, but hard to commit to the hard work and time it takes to execute an idea. Another thing that can be disheartening to think about is that hard work and time do not necessarily lead to success. Committing oneself to the execution and implementing of an idea eaves open the possibility of failure. This is scary. I am leaving open the possibility that my startup company SpotHero will fail. While I am prepared for that, I am working as hard as I can in order to make the company a success.
This quote is fitting:
How does a project get to be a year behind schedule? One day at a time. — Fred Brooks
There’s so many good ideas out there. The ones that get executed are what’s worth something. There are an infinite number of decisions that need to be made in order for a new company to successfully get off the ground. Each decision has the potential to break the company. The odds aren’t great, but the potential payoff is extraordinary. Not just in monetary terms, but in building something remarkable from scratch.
Many companies attempted to build a better search engine, Google did it. The idea for a portable digital music player wasn’t revolutionary, Apple’s delivery was. Winklevoss twins believed in ideas. Mark Zuckerberg in execution….
If you have an idea you truly believe in, roll with it. Get the ball rolling and start the process of seeing it out. Time flies fast, so if you’ve got an idea, don’t sit around and wait. The best time to start something was yesterday but today will do.